POS Trends and Insights Articles

What Questions Should be Asked When Evaluating POS Software

It is not very often that we walk in to a store or business that has an old cash register any more. The fact of the matter is, with the advent of barcodes and barcode scanning taking hold in the early eighties, cash registers have been replaced with point of sale...

The VAR Channel is Missing the Boat on Ecommerce

How large is the ecommerce opportunity for retail-focused VARs? The simple answer is HUGE! The cost to launch a new ecommerce website can be multiple times the cost of a new point of sale system deployment. Plus, the ongoing investment in ecommerce dwarfs recurring...

Top 15 Free Software and Tools for Retailers

Starting or expanding a retail business can be costly, and involve large upfront investments in technology. Depending on the size of your retail business, buying multiple copies of a software program—or its licenses—can quickly drive your balance sheet into the red....

10 Tips to Increase the Effectiveness of Your Email Marketing Campaigns

How to Gather Email Addresses for Your Customers Most savvy retailers want to increase of number of customer email addresses in their marketing data base. However, collecting email addresses is challenging – as for every email address added, it seems like one is lost...

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